“(M)ad to see me?” paper accepted at UbiComp (IMWUT)

In our paper “(M)ad to see me? Intelligent Advertisement Placement: Balancing User Annoyance and Advertising Effectiveness”, we propose Perceptive Ads as an adaptive ad placement strategy that strategically determines the presentation, the placement and the behaviours of ads based on the detected level of user interactivity with the app as well as the level of disruption impact that influence the task quality. The idea is to place a minimal presentation of an ad or its segments in regions where they are salient, but do not hamper user interaction with the app, and to design user-ad interactions with the user’s current task in mind.

A preprint of the paper is available by clicking here.

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